The telecom market is highly competitive and vastly driven by technology. Positioned on the boundary between utilities and services.
When it comes to the telecom market, it looks the same in many countries. A few large players share most of the market and offer similar products and services, each in their own way. In a world where consumers can switch providers with just a few clicks, retention becomes the real goal.
"Our agile approach allows for quick changes. We can have a new and improved version delivered in weeks"
Oscar de Haan
Paxpring
Product development in telecom is often outsourced to external parties who manufacture overseas. Packaging is usually included in these deals, with limited room for customisation. While packaging may be optimised for each individual CPE, that is rarely the right approach.
In a market where quad play is the standard, consumers receive multiple CPEs to use their subscription fully. These devices are often produced by different manufacturers, each with its own packaging. The result is a lack of alignment and friction in the final and most important part of the journey, from 3PL to the consumer.
Our approach enables last mile customization, tailored to the consumers needs.
“For some CPE's we calculated that switching to bulk packaging combined with local production can reduce carbon emissions by 50%.”
Thomas van Hemert
Paxpring
